Farida El-Sayed
Farida turns convoluted leasing automation pipelines into clean, step-by-step how-to guides for busy asset managers. She harbors a deep, unyielding affection for keyboard shortcuts and standardized tenant intake forms.
Farida turns convoluted leasing automation pipelines into clean, step-by-step how-to guides for busy asset managers. She harbors a deep, unyielding affection for keyboard shortcuts and standardized tenant intake forms.
Keisha reviews tenant experience apps with the keen eye of a veteran property manager who has seen every technical glitch humanly possible. If a platform makes submitting a maintenance request harder than renting a venue, she will respectfully tear it apart.
Silvio sits down with proptech founders and executives to filter out the venture capital buzzwords and find out what their tools actually accomplish. His interview style is equal parts cozy coffee chat and relentless cross-examination.
Yemi covers the fast-moving world of commercial deal management software and broker CRM tools. He believes every dealmaker deserves software that works just as hard as they do during quarter-end closing madness.